Midnight M Den Event to Launch Michigan-Nike Partnership
7/29/2016 12:00:00 AM | General
July 29, 2016
• Purchase Gear at MDen.com
• Michigan-Nike Partnership
ANN ARBOR, Mich. -- The University of Michigan will reunite with NIKE Inc. as the Wolverines' official athletic footwear, apparel and equipment provider on Monday (Aug. 1), and a launch celebration at the M Den store on South State Street in Ann Arbor is scheduled for midnight.
The M Den is the official retailer of Michigan Athletics and has exclusive rights to sell available NIKE and Jordan Brand apparel throughout the day on Aug. 1. The store will open at midnight and remain open until its normal closing time of 10 p.m.
The celebration will begin with a block party scheduled for the downtown store location from 10 p.m. Sunday (July 31) through 2 a.m. on Aug. 1. The Michigan Marching Band will be joined by cheer and dance program members in addition to special appearances throughout the night and early morning hours.
Most product lines will be available for sale at M Den on Aug. 1 with the exception the official Jordan Brand football jersey and the Jordan Trainer One shoe. Those items will be available exclusively at the M Den starting Aug. 6. More information is available at MDen.com.
All non-M Den retail outlets will have Michigan gear available starting Aug. 2 with the football jersey and Jordan Trainer One available at select stores starting Aug. 8.
The interest in Michigan's return to the Nike family has been significant, and the launch celebration will extend to the state's largest city, Detroit, with a private press event for the unveiling of Michigan's football uniforms on Tuesday (Aug. 2). That event will be supported by coverage across U-M's social media channels.
Nike will supply all 31 of U-M's athletic teams with uniforms, footwear, apparel and equipment. U-M and Nike also will collaborate throughout the agreement on innovation initiatives in sports technology, design and best practices.
Launch Timeline Synopsis
• July 31 (10 p.m.) - Street party, M Den, South State Street, Ann Arbor, Michigan
• August 1 (midnight) - M Den open for business, special appearances throughout the day
• August 2 (1 p.m.) - Jordan Brand football press event, Detroit, Michigan
• August 2 - All retailers begin offering Nike apparel and products
• August 6 - M Den begins offering official Michigan Football jersey and Jordan Trainer One
• August 8 - Select retailers being offering official Michigan Football jersey and Jordan Trainer One
