Michigan Athletics Announces 'Those Who Go Blue' Campaign
10/15/2020 6:00:00 PM | General
ANN ARBOR, Mich. -- The University of Michigan Athletic Department announced Thursday (Oct. 15) the beginning of a year-long branding campaign, "Those Who Go Blue." The new campaign is a way for Michigan Athletics to encourage fans to unite, band together and celebrate their Michigan fandom during these different and difficult times.
The Those Who Go Blue landing page will serve as a central location for information about the campaign, along with a monthly email going to all fans and donors to give updates about the department, teams and our student-athletes. The landing page also has tied together several of Michigan Athletics' major initiatives: the Champions Challenge annual giving campaign; Keeping Wolverines Connected; Diversity, Equity & Inclusion; the new Go Blue Giveaway contest; and an opportunity for fans to share photos of how they "Hail From Home."
This campaign is designed as a call to action for our fans (Those Who) to unite using our storied rally cry (Go Blue). In addition, it is our goal that this campaign will serve as a common theme for the various new initiatives Michigan Athletics is undertaking as a result of not being able to host spectators at our events.
Fans can receive the monthly department email by becoming a Michigan Insider. To sign up, visit MGoBlue.com/Insider
