Michigan Stadium Guide for Alcohol Regulations & Sales
Updated for 2025Â Season
Concessions: Alcohol Regulations & Sales
The University of Michigan is committed to creating a positive experience for all fans and will serve alcohol in a safe and responsible manner. As part of that commitment, all applicable state laws will be followed and the following regulatory features will be implemented:
» Alcohol sales will begin one hour before the announced kick-off time and last until the start of the 4th quarter, at which time sales will discontinue.Â
» In order to ensure only those 21 and over are allowed to purchase and consume alcoholic beverages, all patrons will be required to show ID at every purchase.
» A guest may only purchase or be in possession of a maximum of two alcoholic beverages at any one time. If an individual is already in possession of one beverage, they will only be permitted to purchase one additional beverage.
» Signage meeting the requirements dictated by applicable local and state regulations will be posted and will include the stated legal age for the purchase of alcoholic beverages and identification policies of the venue, drink limit, and cut-off time.
» Alcohol compliance teams will be stationed throughout the stadium to encourage responsible consumption, oversee policy adherence throughout the venue, and monitor behavior.
» Alcoholic beverages will be sold at select locations throughout the stadium on the outer perimeter of the concourse. Water and other food items will also be available for purchase at all locations where alcohol is sold.
» Alcohol will not be available for purchase in the student section.
» Alcohol is not permitted to leave Michigan Stadium. Guests are not permitted to leave the venue and return on the same ticket.
» Fans are encouraged to recycle their beverage cans.
» Beer, seltzer, and wine options will be available. All beer and seltzers will be sold in cans not to exceed 16 oz.
Stay in the Blue: Safe and Responsible Alcohol Consumption
» Everyone is welcome at Michigan Stadium. Many fans choose not to drink because of religious or cultural beliefs, being under 21, illness, family history, or being in recovery. If you choose to drink, be mindful of your behavior to create the best fan experience for all.
» If you're choosing to drink, consider using Stay in the Blue strategies such as eating protein-heavy food and hydrating. It's a long day, remember to pace yourself. Set a drink limit using standard drinks and alternate alcoholic with non-alcoholic beverages.
» Safety is U-M's top priority. Remember buzzed driving is drunk driving. Don't drink and drive. Plan ahead for your transportation needs. Have a designated sober driver or call a ride share service to help get you home safely.
