At Michigan
In 2025-26, corporate partner NIL marketing funds, through Learfield, reached all 29 sports, with 174 deals with female student-athletes -- 9% more than male student-athletes.
Champions Circle® creates direct, compliant NIL opportunities for Michigan student-athletes, connecting them with fans, brands and partners to leverage their personal brands for success. It works with student-athletes from every U-M women’s team, including selling licensed apparel, trading cards and making youth camp appearances.




