Michigan Renews Partnership with M Den as Official Merchandiser
6/22/2010 12:00:00 AM | General
June 22, 2010
• MDen.com
ANN ARBOR, Mich. -- The University of Michigan Athletic Department announced a multi-year agreement with M Den, Inc. as its official retail partner beginning July 1, 2010. The university and M Den renewed a relationship to operate as the official team store of U-M Athletics. M Den will provide game-day retail services and manage the online sales of official team wear through MDen.com and MGoBlue.com.
"The M Den has shown incredible loyalty to the Michigan fan base and local community with incomparable customer service, and with the variety and quality of their products," said U-M athletic director Dave Brandon. "I am confident our fans will continue to show that same loyalty to our new official retail partner."
"We are proud to have been able to serve the university family throughout our history and we are so pleased and excited to be named the official merchandise retailer so that we can continue to expand upon that history," said M Den owner Dave Hirth.
"The cornerstone of our business is offering the finest customer service possible to every University of Michigan fan," Hirth continued. "We have always worked very hard to bring Michigan fans the widest selection and the best quality products available. Now we can do that in more ways than ever given our new partnership with the athletic department, and this is just the beginning."
In addition to five physical M Den stores in the Ann Arbor area and southeast Michigan, there will be retail locations in and around Michigan Stadium on home game days. Fans can also shop at the online store via MGoBlue.com or by going directly to MDen.com. New products are also promoted on the M Den Twitter and Facebook pages.
Dave Hirth and Doug Horning have partnered in business since 1976, and opened the first M-Den store in Briarwood Mall in 1982. With the addition of the newest M Den location in March 2009, a 12,000-square foot flagship store on central campus, M Den has five physical stores southeast Michigan with three in Ann Arbor, one in 12 Oaks Mall in Novi, and another in Laurel Park Mall in Livonia.
